Data sits in silos
Google Ads, Meta, search tools and analytics each tell part of the story.
One campaign view
Marketing performance dashboards for UK teams
When campaign data lives in five different platforms, you're not optimising. You're guessing. Zealander Fusion Ltd brings paid media, organic traffic, social performance and campaign ROI into one working dashboard.
Campaign pulse
£42,680
attributed revenue this month
The reporting problem
Your team needs decisions, not another spreadsheet. A single reporting layer makes the costly gaps visible.
Google Ads, Meta, search tools and analytics each tell part of the story.
One campaign view
Spend needs a clear route to enquiries, pipeline and revenue.
Spend to outcome
Channel reports rarely show what happened between first click and sale.
Full-funnel tracking
Agencies and in-house teams lose valuable hours formatting recurring updates.
Up to 70% less effort
One connected reporting layer
The right metric depends on the decision behind it. We organise your data around budget, demand and revenue.
A dashboard should answer this:
Which campaign deserves the next pound?
Drill from headline performance into audience, creative, landing page and conversion detail.
Compare Google, Meta, LinkedIn and programmatic activity by spend, reach and return.
ROAS · CPA · CTRSee ranking movement, organic traffic, landing pages and content performance together.
Rankings · TrafficTrack engagement, audience growth and campaign response across social channels.
Reach · EngagementConnect campaigns to leads, enquiries, sales and cost-per-acquisition.
Leads · RevenueBuilt for action
Keep the detail for specialists and the decision signals for leadership.
Compare efficiency, return and conversion quality without switching platforms.
See budget opportunities
Follow the path from impression to click, lead and confirmed conversion.
Find drop-off points
Link keyword rankings with traffic and the content that earns attention.
Prioritise content work
Give clients and stakeholders consistent views without rebuilding slides.
Reduce monthly admin
Configured insight rules flag underperforming campaigns, unusual movement and budget opportunities. Your team sees where to look first.
Clear signals, human decisions
Business outcomes
Good reporting changes the meeting. Budget conversations start with evidence.
Show leadership how activity contributes to revenue.
Clear ROISpot performance movement while campaigns are active.
Faster decisionsReplace repetitive data gathering with scheduled views.
Up to 70% savedMove spend towards channels with stronger outcomes.
Better directionConnect touchpoints across the route to conversion.
Fewer blind spotsA measured implementation
We start with the questions your team needs answered, then build the reporting around them.
Connect ad platforms, analytics, CRM and SEO data.
Agree KPIs, ROAS targets and conversion definitions.
Create unified dashboards with channel drill-downs.
Show marketers and agencies how to use each view.
Set scheduled reports and configure insight signals.
Make campaign performance easier to read
Request a demonstration using sample multi-channel marketing data. We’ll show how campaign ROI, conversion analytics and agency reporting can fit your working process.